Bridal Beauty
by Ami Shvartzman, Director of Education
June has come, gone and July is in full swing! For those of us in the beauty industry this means one thing… bridal season. Weekends filled with updos, party prep facials, and glamorous makeup applications galore! This year though has been very unique for me. Instead of being the practitioner guiding my clients through what it takes to look their best on their big day, I have been busy planning my own. Here are some things I’ve learned for being on the other side.
Home care really is key.
You may know this as a skincare professional but it is so important that your clients understand as well. Unless your bride is using quality products at home she is not likely to see the result that she wants in her skin. I recommend giving clients the dentist analogy: if you visit your dentist twice per year and don’t regularly brush your teeth at home are you going to avoid cavities and tooth decay? Likely not. The same goes for a skin care regimen. Daily use of good product is so important in keeping the skin healthy by maintaining the skin’s barrier function and cell turnover.
That doesn’t mean they shouldn’t be paying their esthetician a periodic visit
It’s also very important that a bride get regular treatments leading up to the big day as well! By checking in regularly with a skin care professional a bride is able to get regular advice, home care product and the professional can better access her skin needs. Offer a series of Facial Infusions, for increased fibroblast and collagen activity, dermal thickening, this will also aid in lifting hyperpigmentation and increasing nutrition to the skin. Begin these treatments starting 6 months in advance of the wedding, she will love the changes she’ll see in her skin and it will make the makeup application process much easier.
Try a Device
Looking for something to set you apart in your wedding prep process for brides? Try introducing a
device into the mix. Osmosis now offers two devices: Tama Blue Onyx and Rezenerate which will
enhance the bridal prep experience.
Trials are everything
For Bridal makeup, ensure that you hold a trial application with the bride. This can be several weeks or even months before the wedding. During the trial have your bride bring inspiration photos to create a common understanding of the type of look she’d like to see, I recommend the artist have an inspiration book as well. This will encourage conversation and give the makeup artist a good starting place. Do a full application on the bride including any additional false lashes or add-ons this will give her a full picture view of what she will look like on her wedding day.
Use a line that lasts
With water resistant and water proof formulations Osmosis Colour is not only a healthy line for the skin but a safe one for wedding makeup. These beautiful formulations will offer antioxidant and sun
protection support as well as stay on the face and look beautiful all day.
Listen To Your Client
I can’t stress this enough! During the trial be sure to listen to the bride to fully understand what her
views and needs are. This will ensure that she is pleased with the end result and books you for her big
day. So that if a bride says I’d like to have a natural glam look, the artist won’t give her a black smokey eye! Disastrous.
Include Touch Up Products as Part of your service
The easiest way to sell makeup retail product? Include touch up products in with your application
service. It’s likely that at some point throughout the evening after kissing, eating and drinking the night away she may need a lip touch up. Include one of Osmosis Colour’s long wear lipcolors or glosses for that extra fresh step at the end of the night. This is also a way for the bride to sample the product, and fall in love with it (after all isn’t that what a wedding is all about) encouraging a purchase later on.
Happy wedding Season!
Remember that we are always here to help!
